A CASE STUDY AND ANALYSIS OF GARMENT RETAILING WITH CONSUMER BEHAVIOR
DOI:
https://doi.org/10.29121/granthaalayah.v4.i11.2016.2428Keywords:
Consumer behavior, consumer purchase preference, Garment RetailingAbstract [English]
These are testified through the escalating figure of the garment market is also by the growing tally of fashion brands and retailers whose has occupied substantial share of the country’s retail space. The apparel industry reflects people’s lifestyles and shows their social and economic status. The apparel industry is India’s second largest industry after the IT industry. Young consumer group have gained significant importance from marketers in recent years because of their purchasing power.
Downloads
References
Aaker, D. A. (1996).Measuring brand equity across products and markets. California Management Review, 38 (1), 100-120. DOI: https://doi.org/10.2307/41165845
Banks, J., &Moorthy, S. (1999) “A model of price promotion”. International Journal of Industrial Organization, Vol. 17, pp. 371-398. DOI: https://doi.org/10.1016/S0167-7187(97)00033-7
Bawa, K. & Shoemaker, R.W. (1987).The effects of a direct mail coupon on brand choice behavior.Journal of Marketing Research. 24, 370-376 DOI: https://doi.org/10.1177/002224378702400404
Belch EA, Belch EL. (1996), The effects of reference prices in retail advertisements. Journal of Marketing; 45(2), 61-69.
Belch EA, Belch EL. (1996), The effects of reference prices in retail advertisements. Journal of Marketing; 45, 61-69.
Blackwell, R.D., Miniard, P.W. and Engel, J.F. (2001), “Consumer Behavior”, 9th ed. Fort Worth, TX: HarcourtCollege Publishers.
Blattberg RC, Neslin, S.A. (1990).Sales Promotion, Concepts, Methods and Strategies.New Jersey, Englewood Cliffs.Prentice Hall.
Barry Berman, Joel Evans R. (2007), ―Retail Management a Strategic Approach‖, tenth edition Pearson Education Inc., Dorling Kindersley Publishing Inc.
Downloads
Published
How to Cite
Issue
Section
License
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
