A STUDY OF THE ATTITUDE OF CUSTOMERS AND AGENTS TOWARDS THE PROPOSED INCREASE OF FDI IN THE INSURANCE SECTOR IN CHENNAI METROPOLIS

Authors

  • Venkataramani.K Research Scholar, Management Studies,Bharath University, Chennai, INDIA
  • Dr.R.Mohan Kumar Professor& HOD, Department of Management Studies, Sri Krishna Engineering College, Chennai, INDIA
  • Dr.G.Brindha Professor, Department of Management Studies, BharathUniversity.Chennai, INDIA

DOI:

https://doi.org/10.29121/granthaalayah.v4.i2.2016.2836

Keywords:

FDI, Insurance, Perception, Chennai Metropolis

Abstract [English]

This paper describes a study of the attitude of Chennai based consumers and agents towards the proposed increase in Foreign Direct Investment (FDI). The study focuses on the impact of FDI in insurance as perceived by both the customers and agents in terms of viability, service, benefits, and overall benefits vis-a-vis existing scene. A quantitative survey was conducted with a special measuring tool specifically devised for this study. The sample group consisted of Chennai based insurance customers and agents. The results indicated that the customers welcomed the increase in FDI for they perceived better and quicker service, better options, and professionalism in insurance transactions.

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Published

2016-02-29

How to Cite

K, V., Kumar, R., & Brindha, G. (2016). A STUDY OF THE ATTITUDE OF CUSTOMERS AND AGENTS TOWARDS THE PROPOSED INCREASE OF FDI IN THE INSURANCE SECTOR IN CHENNAI METROPOLIS. International Journal of Research -GRANTHAALAYAH, 4(2), 250–257. https://doi.org/10.29121/granthaalayah.v4.i2.2016.2836