• Vibha Singh Kushwaha MatushriAhilyadevi Teachers’ Education Institute, Sulakhedi, Indore (M.P.)



Environmental Awareness, Mass Media, Environmental Problems

Abstract [English]

Developments in the field of science and technology while paving way for too many revolutions on the one hand had resulted in serious environmental problems on the other. At this juncture, the role of mass media becomes pertinent in spreading environmental awareness. The approach to entertainment- education can be a very promising one in creating environmental awareness via the usage of media such as, newspapers and magazines, radio, television and Internet.


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How to Cite

Singh Kushwaha, V. (2015). MASS MEDIA IN DISSEMINATING ENVIRONMENTAL AWARENESS. International Journal of Research -GRANTHAALAYAH, 3(9SE), 1–4.