INTERFACE OF SOCIAL MEDIA IN CONVENTIONAL MEDIA IN NIGERIA: AN OVERVIEW
DOI:
https://doi.org/10.29121/granthaalayah.v3.i6.2015.2996Keywords:
Social Media, Traditional Media, Electronic Media, Media House, Online Television, I-Punch, Channel TVAbstract [English]
Technology will continue to develop and change how journalism is practice, it will bring with it new challenges and learning curves. What will not change is the public’s demand for news and information, the kind that helps them manage their personal lives and make decisions as educated citizens in the public realm. While much discussion focuses on how we read the news, technology is changing the way we report the news. The image of a reporter showing up to a scene with a pen and a pad is iconic but will soon lose to the vestiges of time. This paper argues that the Newspaper media will continue to satisfy this public demand using the new tools of technological innovation. They will expand their audiences and engage them in novel and exciting ways. Therefore, justice was done to the discussion by providing answers to the following guiding questions: In what form are social media projected / displayed in prints and electronic media? What use have they been put into? For what purpose are they being used for? These are the guiding questions that the study aims to answer in this study. The study concludes that the Nigeria media sector can now be said to be equally exploring new media to leverage on its activities. Finally, the paper recommends that other newspapers in Nigeria should emulate The Punch newspaper and Channel TV in capturing new media in their daily print and broadcast contents.
Downloads
References
Aldhaban, F. (2012). Exploring the Adoption of Smartphone Technology : Literature Review. In: PICMET ’12, 2012, p.2758–2770.
Barrett, L. (2011). Health and Caregiving among the 50 plus: Ownership, Use and Interest in Mobile Technology. (January), Washington, DC.
Bridges, L., Rempel, H. and Griggs, K. (2010). Making the case for a fully mobile library web site: from floor maps to the catalog. Reference Services Review, 38 (2). [Online]. Available at: http://www.emeraldinsight.com/journals.htm?articleid=1858847&show=abstract [Accessed: 29 March 2014]. DOI: https://doi.org/10.1108/00907321011045061
Cancel, A.E., Cameron, G.T., Sallot, L.M. and Mitrook, M.A. (1997). It depends: A contingency theory of accommodation in public relations. Journal of Public Relations Research 9: 31-63 DOI: https://doi.org/10.1207/s1532754xjprr0901_02
Corder K (2001) Acquiring new technology: Comparing nonprofit and public sector agencies. Administration & Society 33: 194-219. Elsevier Ireland Ltd, p.637–648. Retrieved from doi:10.1016/j.ijmedinf.2012.04.008 DOI: https://doi.org/10.1177/00953990122019730
Graddy EA and Morgan DL (2006) Community foundations, organizational strategy, and public policy. Nonprofit and Voluntary Sector Quarterly 35: 605-630. DOI: https://doi.org/10.1177/0899764006289769
Guo C and Musso JA (2007) Representation in nonprofit and voluntary organizations: A conceptual framework. Nonprofit and Voluntary Sector Quarterly 36: 308-326. DOI: https://doi.org/10.1177/0899764006289764
Hackler D and Saxton GD (2007) The strategic use of information technology by nonprofit organizations: Increasing capacity and untapped potential. Public Administration Review 67: 474-87. DOI: https://doi.org/10.1111/j.1540-6210.2007.00730.x
Hambrick DC and Mason PA (1984) Upper echelons: The organization as a reflection of its top managers. Academy of Management Review 9: 193-206. DOI: https://doi.org/10.5465/amr.1984.4277628
Hansmann, H. (1980). The role of nonprofit enterprise. Yale Law Journal 89: 835-901. DOI: https://doi.org/10.2307/796089
Harper, R.A. (2010). The Social Media Revolution: Exploring the Impact on Journalism and News Media Organizations. StudentPulse, 2(3), pp. 1-4. Retrieved from http://www.studentpulse.com/articles/202/3/the-social-media-revolution-exploring-the- impact-on-journalism-and-news-media-organizations
Howell, J.M. and Higgins, C.A. (1990). Champions of technological innovation. Administrative Science Quarterly 35: 317-341. DOI: https://doi.org/10.2307/2393393
IDC. (2013). More Smartphones Were Shipped in Q1 2013 Than Feature Phones, An Industry First According to IDC. Retrieved from http://www.idc.com/getdoc.jsp?containerId=prUS24085413
Iwari, I.A. &Ikenwe, J.I. (2014). New Media in Old Media: the Nigerian Case. Retrieved from http://www.ifla.org/files/assets/newspapers/SLC/2014_ifla_slc_adegbilero- iwari_ikenwe_-_new_media_in_old_media.pdf
Jyoti, C., Sutee, P., Efpraxia, Z., & George, G. (2014). Investigating the adoption and use of smartphones in the uk: a silver-surfers perspective. Unpublished paper presented at the Twenty Second European Conference on Information Systems, Tel Aviv 2014
Kropczynski, J. and Nah, S. (2011) Virtually networked housing movement: Hyperlink network structure of housing social movement organizations. New Media & Society 13: 689-703. DOI: https://doi.org/10.1177/1461444810372786
Lewis, L. (2005) The civil society sector: A review of critical issues and research agenda for organizational communication scholars. Management Communication Quarterly 19: 238–267. DOI: https://doi.org/10.1177/0893318905279190
Little, C. (2014). The technology that will stimulate journalism’s future is now here. Newspaper Association of America. Retrieved from [http://www.naa.org/News-and-Media/CEO- Update/2014-July-Newspapers-Technology.aspx]
Luoma P and Goodstein J (1999) Stakeholders and corporate boards: Institutional influences on board composition and structure. Academy of Management Journal 42: 553–563. DOI: https://doi.org/10.2307/256976
McCarthy JD and Zald MN (1977) Resource mobilization and social movements: A partial theory. American Journal of Sociology 82: 1212-1241. DOI: https://doi.org/10.1086/226464
Nah, S. & Saxton, G.D. (n.d.). Modeling the adoption and use of social media by nonprofit organizations (New Media & Society, forthcoming). Unpublished
Nonprofit Technology Network. (2011). Nonprofit Social Network Benchmark Report. Nonprofit Technology Network, Available at: http://www.NonprofitSocialNetworkSurvey.com
Olson, D.E. (2000). Agency theory in the not-for-profit sector: Its role at independent colleges. organizations: Increasing capacity and untapped potential. Public Administration Review67: 474-87.
Ofcom. (2011a). Communications Market Report : UK. (August).
Pfeffer, J. and Salancik, G.R. (1978). The external control of organizations. New York, NY: Harper.
Porter, M.E. (1985). Competitive advantage: Creating and sustaining superior performance. New York, NY: The Free Press
Rice, R. E. and Katz, J. E. (2003). Comparing internet and mobile phone usage: digital divides of usage, adoption, and dropouts. Telecommunications Policy, 27 (8-9), p.597–623. Retrieved from doi:10.1016/S0308-5961(03)00068-5 DOI: https://doi.org/10.1016/S0308-5961(03)00068-5
Rogers, E. (1995). Diffusion of Innovations. New York, NY: Free Press.
Saxton, G.D. and Guo, C. (2011). Accountability online: Understanding the Web-based accountability practices of nonprofit organizations. Nonprofit & Voluntary Sector Quarterly 40: 270-95. DOI: https://doi.org/10.1177/0899764009341086
Schneider, J.A. (2003). Small, minority-based nonprofits in the information age. Nonprofit Management and Leadership 13: 383-399. DOI: https://doi.org/10.1002/nml.6
Smith, D.H. (1993). Public benefit and member benefit nonprofit, voluntary groups. Nonprofit and Voluntary Sector Quarterly 22: 53-68. DOI: https://doi.org/10.1177/089976409302200105
Smith, A. (2011). Smartphone Adoption and Usage. Pewinternet.org. Retrieved http://pewinternet.org/Reports/2011/Smartphones.aspx
Suárez, D.F. and Hwang, H. (2008). Civic engagement and nonprofit lobbying in California, 1998-2003. Nonprofit & Voluntary Sector Quarterly 37: 93-112. DOI: https://doi.org/10.1177/0899764007304467
Verkasalo, H., López-Nicolás, C., Molina-Castillo, F. J. and Bouwman, H. (2010). Analysis of users and non-users of smartphone applications. Telematics and Informatics, 27 (3), Elsevier Ltd, p.242– 255. Retrieved from doi:10.1016/j.tele.2009.11.001 DOI: https://doi.org/10.1016/j.tele.2009.11.001
Xue, L., Yen, C. C., Chang, L., Chan, H. C., Tai, B. C., Tan, S. B., Duh, H. B. L. and Choolani, M. (2012). An exploratory study of ageing women’s perception on access to health informatics via a mobile phone-based intervention. International journal of medical informatics, 81 (9), Elsevier Ireland Ltd, p.637–648. Retrieved from doi:10.1016/j.ijmedinf.2012.04.008 DOI: https://doi.org/10.1016/j.ijmedinf.2012.04.008
Yau, J.T.K. and Al-Hawamdeh, S. (2001). The Impact of the Internet on Teaching and Practicing Journalism. The Journal of Electronic Publishing. 7 (1) Retrieved from http://dx.doi.org/10.3998/3336451.0007.102 DOI: https://doi.org/10.3998/3336451.0007.102
Zorn TE, Flanagin AJ and Shoham MD (2011) Institutional and noninstitutional influences on information and communication technology adoption and use among nonprofit organizations. Human Communication Research 37: 1-33. DOI: https://doi.org/10.1111/j.1468-2958.2010.01387.x
Downloads
Published
How to Cite
Issue
Section
License
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
