TOWARDS SUSTAINABLE ENTREPRENEURIAL FUTURES: THE INTERSECTION OF DIGITAL FINANCE, FINANCIAL LITERACY, AND THE GIG ECONOMY

Raghuveer P; Hema Patil

doi:10.29121/granthaalayah.v14.i3.2026.6827

Authors

Raghuveer P Research Scholar, Department of Management Studies, Centre for Post Graduate Studies Visvesvaraya Technological University Mysuru – 570029, India
Dr. Hema Patil Associate Professor, Department of Management Studies, Centre for Post Graduate Studies Visvesvaraya Technological University Mysuru – 570029, India

DOI:

https://doi.org/10.29121/granthaalayah.v14.i3.2026.6827

Keywords:

Digital Finance, Financial Literacy, Gig Economy, Sustainable Entrepreneurship, Financial Inclusion, UK Labour Market

Abstract [English]

The gig economy's explosive growth has changed the nature of traditional work, providing flexibility but frequently at the expense of long-term financial stability while the gig workforce playing an important role of wealth creation, the prevailing opinion on their contribution to future prosperity is divided. The study analyses how digital financials which refer to mobile banking, micro investments or algorithmic credit scoring can be used to mitigate the latent revenue volatility in gig work using mixed methods. AS per the findings, digital banking provides the platform for inclusiveness but the effectiveness of it is firmly limited by individual financial literacy. The paper concludes with a framework for "Digital Financial Capability" that helps gig workers escape subsistence-based "platform work" for resilient, sustainable "micro-entrepreneurship".

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