A STUDY OF THE IMPACT OF PEER PRESSURE ON CAREER PREFERENCES OF HIGH SCHOOL STUDENTS IN MASS COMMUNICATION AND JOURNALISM

Abstract [English]

In this modern society, based on science and technology, public welfare, prosperity, and development depend entirely on education. This has a direct impact on human economic, social, cultural, and political life. The objective of this study is to examine the impact of peer pressure on high school students' career preferences in mass communication and journalism. A sample of 500 students from government and private high schools was randomly selected. Standardized instruments, the Peer Pressure Scale (PPS) developed by Singh and Saini (2010) and the Career Preference Scale (CPR) developed by Bhargava and Bhargava (2014), both of which have high reliability and validity, were used for the selected sample. The study used a descriptive survey method, formulating the null hypothesis, and analyzing the data using a 2x2x2 factorial design using analysis of variance (ANOVA). The findings indicate that peer pressure has a bifactorial effect on high school students' career preferences for mass communication and journalism, with peer pressure and school type having an impact, and a trifactorial effect on peer pressure and school type and gender.