THE ROLE OF ART IN THE CLEANLINESS CAMPAIGN OF INDORE
DOI:
https://doi.org/10.29121/granthaalayah.v14.i2SCE.2026.6736Keywords:
Indore City, Cleanliness, Encouraged Local Artists, AwarenessAbstract [English]
Civilization symbolizes the civility of any society, while art is an expression of human emotions. When a social message is presented artistically, it leaves a deep impression on the public. Under the Government of India's "Clean India Campaign," efforts are being made to promote cleanliness across the country. A message of cleanliness delivered only in the form of a speech or order has limited impact. However, when the same message is conveyed to the public through paintings, music, drama, wall paintings, sculpture, dance, or song, it resonates deeply with the public.
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Copyright (c) 2026 Dr. Sangeeta Sharma
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