SAVOURING SUCCESS: THE IMPACT OF SOCIAL MEDIA ON THE GROWTH OF THE FOOD INDUSTRY
DOI:
https://doi.org/10.29121/granthaalayah.v12.i8.2024.6640Keywords:
Social Media Marketing, Food Industry Growth, Digital Marketing Strategies, Consumer Engagement, Influencer MarketingAbstract [English]
This research paper investigates the transformative role of social media in driving business growth within the food industry. With the advent of digital platforms, food businesses—ranging from small-scale eateries to multinational chains—have leveraged social media marketing strategies to expand reach, engage customers, and boost profitability. Through an analysis of various campaigns, consumer behavior patterns, and digital tools, this study explores how social media has become an indispensable ingredient in the recipe for business success in the contemporary food sector.
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Copyright (c) 2024 Rajul Gupta, Dr. Sandeep Gupta
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