A STUDY OF THE IMPACT OF SOCIAL MEDIA ON THE SOCIAL BEHAVIOR OF UNDERGRADUATE STUDENTS

Shaminder Kaur; Lalita Kumari Bairwa

doi:10.29121/granthaalayah.v13.i12.2025.6556

Authors

Dr. Shaminder Kaur Research Director, Nirwan University, Jaipur, Rajasthan, India
Lalita Kumari Bairwa Research Scholar, Nirwan University, Jaipur, Rajasthan

DOI:

https://doi.org/10.29121/granthaalayah.v13.i12.2025.6556

Keywords:

Graduates, Students, Social Media, Social Behavior, Influence, Study

Abstract [English]

The present research aims to study the impact of social media on the social behavior of undergraduate students. In today's digital age, social media has become an integral part of students' lives, and its influence can be clearly seen in their social relationships, behavior, communication style, and emotional balance. 200 undergraduate students were selected as the sample for this study. A standardized questionnaire was used to measure social behavior. The data was analyzed using mean, standard deviation, and critical ratio. The results revealed that social media has both positive and negative effects on the social behavior of students, but students who use it excessively showed social isolation and a decrease in face-to-face communication.

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