A STUDY ON CUSTOMER SATISFACTION WITH SPECIAL REFFRENCE TO RUBCO LIMITED KANNUR
DOI:
https://doi.org/10.29121/granthaalayah.v13.i9.2025.6502Keywords:
Customer Satisfaction, Rubco, Cooperative Sector, Product Quality, Consumer BehaviourAbstract [English]
Customer satisfaction plays a central role in determining the long-term growth and sustainability of any organisation. Rubber Cooperative Limited (RUBCO), Kannur, is a major cooperative enterprise in Kerala engaged in the production and sale of rubber-based products such as mattresses, footwear, and furniture. With increasing competition, changing consumer preferences, and emerging private brands, it is essential to evaluate how satisfied customers are with RUBCO’s products and services.
This study examines levels of customer satisfaction with special reference to RUBCO Limited, Kannur. Primary data was collected from customers through a structured questionnaire focusing on product quality, price, service delivery, accessibility, brand perception, and post-purchase service. The analysis reveals that product quality, brand trust, and pricing have the strongest influence on customer satisfaction. While RUBCO has a strong cooperative legacy and brand loyalty, customers expect improvements in aesthetics, product innovation, promotional activities, and after-sales support.
The study concludes with recommendations to enhance product visibility, introduce modern design features, strengthen service quality, and adopt digital marketing practices to retain and attract new customers.
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Copyright (c) 2025 Muhammed Nawaf, Dr. Priya Satsangi
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