MARKET DEMAND, PRODUCTION TRENDS, AND QUALITY STANDARDS IN VELVET MANUFACTURING

Abstract [English]

Velvet manufacturing is an important segment in the textile and apparel industries, making significant contributions to domestic consumption, export earnings, and employment generation. With its perceived luxurious texture and aesthetic appeal, the demand for velvet remains in good standing within fashion, home decor, automotive interiors, and upholstery markets. Market growth is driven by evolving consumer preferences, growth of e-commerce, and increasing application of synthetic and sustainable fibers . At the same time, production trends in velvet manufacturing have shifted from traditional manual looms to technologically advanced power-loom and jacquard systems that ensure higher efficiency and improved fabric quality. To maintain global competitiveness, quality standards have become a prerequisite in velvet manufacturing, with strict focus on pile density, colour fastness, fabric durability, and eco-friendly processing. This section examines the market demand, production trends, and quality parameters that shape the contemporary sector of velvet manufacturing.