GENERATIONAL DIFFERENCES IN DINING PREFERENCES: A RESEARCH-BASED EVALUATION OF CONSUMER BEHAVIOUR IN THE RESTAURANT SECTOR
DOI:
https://doi.org/10.29121/granthaalayah.v13.i3.2025.6496Keywords:
Consumer Behaviour, Dining Preferences, Age Groups, Service Quality, Restaurant Industry, Customer SatisfactionAbstract [English]
The fast-changing face of the Indian restaurant industry has been driven by shifting lifestyles, digital influence, and changing consumer expectations. This paper looks into differences in dining behavior along age divisions using primary data from visitors to a restaurant located in an urban environment. It investigates some key drivers of choice that include food quality, service experience, ambiance, pricing, hygiene, and finally, online engagement. The descriptive research design was followed, and responses were analyzed using descriptive statistics and thematic interpretation. Outcomes suggest that whereas food quality and hygiene are important across the board, digital presence and aesthetics appeal more to younger consumers, while comfort, familiarity, and courteous service are traits valued by older groups. The study underlines the requirement for restaurants to use targeted approaches that meet generational expectations. The results contribute to a deeper understanding of consumer behaviour in the contemporary Indian dining sector.
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Copyright (c) 2025 Tejashwini Srivastava, Linu George, Bhawna Sharma
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