A CASE STUDY ON THE B2B DIGITAL MARKETING FUNNEL FOR GLOBAL PROMOTION OF VFX AND ANIMATION SERVICES
DOI:
https://doi.org/10.29121/granthaalayah.v13.i5.2025.6475Keywords:
B2B, Digital Marketing, Global, Funnel, VFX and AnimationAbstract [English]
For the past 10 years, global Entertainment Industries has been becoming competitive every year. An effective digital marketing strategy can make all the difference in positioning/understanding VFX, Animation service and Creative services providers in the B2B ecosystem. This research/case study investigates and proves the requirements of how different stages of the digital marketing funnel-awareness, engagement, conversion, and retention-influence the level of international visibility and lead generation efficiency of VFX and animation companies and industries. Primary data was obtained via questionnaires and interviews with marketing professionals and studio executives operating in mid to large-sized creative agencies. From the research, it is observed that the main barriers to global promotion include poor targeting, inconsistent branding, limited automation of processes, and weak post-lead nurturing mechanisms. The research concludes that a properly structured B2B funnel, which effectively integrates content marketing, SEO support, and automation tools with relationship-driven outreach, can substantially strengthen global reach, quality, and long-term client retention within VFX, Animation service and Creative services.
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Copyright (c) 2025 Lavanya Dwivedi
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