COMPARATIVE ANALYSIS OF INDIAN ONLINE CLOTHING PLATFORMS’ MARKET SHARE USING INDUSTRY REPORTS

Abstract [English]

The Indian e-commerce fashion market has seen remarkable growth, fuelled by widespread internet access, smartphone proliferation, and a youthful, style-conscious population. This research paper conducts a comparative analysis of three leading Indian online clothing platforms—Myntra, Flipkart, and Amazon India—focusing on their market share, sales volume, and consumer reach. Drawing on secondary data from industry reports such as Statista, Coherent Market Insights, and Technavio, the study examines competitive dynamics, regional trends, and strategic factors influencing market performance from 2020 to 2024, with projections to 2029. The findings highlight Myntra’s dominance in the fashion-specific segment, Flipkart’s extensive market reach, and Amazon India’s growing presence in fashion within its diversified portfolio, offering insights into their strategies and market implications.