RHYTHM OF INFLUENCE: A COMPARATIVE ANALYSIS OF THE BEATLES AND BTS IN POPULAR CULTURE.

Rahul Rengan; B. Sonia Chellirian

doi:10.29121/granthaalayah.v13.i13(4ISMER).2025.6085

RHYTHM OF INFLUENCE: A COMPARATIVE ANALYSIS OF THE BEATLES AND BTS IN POPULAR CULTURE.

Authors

Rahul Rengan
B. Sonia Chellirian Assistant Professor, Department of English Language and Literature Amrita School of Arts, Humanities, and Commerce Amrita Vishwa Vidyapeetham, Kochi Campus

DOI:

https://doi.org/10.29121/granthaalayah.v13.i13(4ISMER).2025.6085

Keywords:

Rock N Roll, K-Pop, The Beatles, Bts, Popular Culture, Identity, Generations, Music, Fan Engagement, Cultural Globalization

Abstract [English]

A comparative study of Rock n Roll and K-POP through popular culture focusing on “The Beatles” and “The BTS.” The study examines the identity of two generations from the perspective of popular culture. It also investigates the historical, cultural, and economic background of two generations and the changing process of the production and consumption of popular music of that Era. The study analyzes their musical styles, lyrical themes, fan engagement strategies, and the ways in which they have influenced popular culture globally. Popular culture is the set of practices, beliefs, and objects that embody the most broadly shared meanings of a social system. Music, one of the most important elements of the culture, has emerged with a unique style. In today’s improving and ever-changing conditions, music has become an element which almost everybody in society encounters, benefits from and

Downloads

Download data is not yet available.

References

Braun, M. (1965). Love me do: The Beatles’ Progress. Penguin Books.

Duffett, M. (2013). Fan Cultures and the Beatles: Exploring the Historical Roots of "Beatlemania". Popular Music and Society, 36(4), 515–531. https://doi.org/10.1080/03007766.2013.798549 DOI: https://doi.org/10.1080/03007766.2013.798538

MacDonald, I. (1994).Revolution in the head: The Beatles' Records and the Sixties. Chicago Review Press.

Oh, D., & Lee, H. (2019). BTS and Digital Fandom: How K-pop Fans Engage in Transnational Fandom Culture. International Journal of Communication, 13, 2333–2350.

Stevenson, D. (2020). BTS: The Rise of Bangtan. Michael O'Mara Books.

Zeng, B. (2023). The BTS Phenomenon: Globalization and K-pop’s Digital Revolution. Routledge.

Downloads

pdf
html

Published

2024-04-25

How to Cite

Rengan, R., & Chellirian, B. S. (2024). RHYTHM OF INFLUENCE: A COMPARATIVE ANALYSIS OF THE BEATLES AND BTS IN POPULAR CULTURE. International Journal of Research -GRANTHAALAYAH, 13((4ISMER), 135–141. https://doi.org/10.29121/granthaalayah.v13.i13(4ISMER).2025.6085

Download Citation

Issue

Vol. 13 No. (4ISMER) (2025): 4th Annual International Symposium on Media Education and Research - 2025

Section

Articles

License

This work is licensed under a Creative Commons Attribution 4.0 International License.

With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.

It is not necessary to ask for further permission from the author or journal board.

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.