IMPACT OF VISUAL CUES IN ONLINE READYMADE GARMENT STORES: A NEUROMARKETING PERSPECTIVE
DOI:
https://doi.org/10.29121/granthaalayah.v13.i1.2025.6077Keywords:
Visual Cues, Neuromarketing, Online Store, Retail Consumers, Consumer Attitude, Decision Making, Etc.Abstract [English]
This study examines how customer behaviour is affected by visual signals based on neuromarketing in the setting of online ready-made clothing retailers. Visual stimuli are essential for drawing in customers, evoking strong feelings, and influencing their intents to make a purchase, especially as the significance of digital experiences in e-commerce continues to expand. The study examines how consumers react to features including high-quality product photos, colour schemes, models, website layout, interactive views, and self-image features like virtual try-ons using a descriptive research approach and a structured questionnaire given to 200 respondents. Strong visual signals and consumer decision-making behaviour are significantly positively correlated, according to the results, which are statistically confirmed by an independent samples t-test. Based on neuromarketing concepts, the findings provide e-retailers with useful insights to improve user engagement and conversion rates through smart visual display.
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Copyright (c) 2025 Shiney Chib, Dr. Dinesh Dhengle
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