TOURISTS' PERCEPTION ABOUT TOUR DESTINATION POST COVID- 19 PANDEMIC IN BANGLADESH: AN INVESTIGATION OF KNOWLEDGE, TRANSPORTATION FACILITIES, SOCIAL MEDIA AND WEATHER IMPACTS
DOI:
https://doi.org/10.29121/granthaalayah.v13.i4.2025.6001Keywords:
Tourists’ Perception, COVID-19 Pandemic, PLS-SEM Approach, Social MediaAbstract [English]
Tourism has become an important global economic and leisure activity due to its growing acceptance and benefits. This study investigates the impact of content cues of tourists’ perception on tourist well-being to provide on understanding of how destination attributes influence tourists’ perception. The purpose of the research was to investigate tourists’ perception towards tourists’ destination post the COVID-19 pandemic in the context of Bangladeshi consumers. Quantitative type research was applied and the study used descriptive research design. A standardized questionnaire was used to collect 210 data from Bangladeshi consumers of different destinations, residents in a few geographical areas like Khulna, Jashore, Cox's Bazar, Chattagram, Cumilla and Sylhet using purposive sampling method. A partial least square structured equation modeling (PLS-SEM) approach was used to evaluate the data and test the hypotheses.PLS-SEM analysis method demonstrated that tourists' knowledge and social media had a positive significant impact on tourists’ perception towards tourists’ destination post the COVID-19 pandemic in the perspective of Bangladesh.
The research paper provides practical guidelines for tourism industry on how to effectively provide better services to tourists. This study could provide new insights about how competitiveness could be improved by examining the affecting factors (tourists' knowledge, transportation facilities, social media and weather) development impacts.
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