A STUDY ON KING CHILLI (NAGA MIRCHA) AS A SOURCE OF INCOME FOR SEIYHAMA VILLAGE

Abstract [English]

This study focuses on the role of king chilli, also known as Naga Mircha, as a key source of income for the rural community of Seiyhama village in Kohima district, Nagaland. The aim is to assess and analyze how the cultivation, processing and sale of king chilli contribute to the livelihoods of local farmers, providing economic sustenance in this predominantly agrarian region. King chilli, recognized for its distinct flavor and intensity, holds both local cultural significance and commercial value, making it a viable agricultural product for improving rural livelihoods. A simple random sampling technique was employed to gather data from a representative sample of households involved in king chilli production. Through structured questionnaire and interviews, the study explores various dimensions such as income generation, employment opportunities, market access, and challenges faced by the farmers. By examining these aspects, the research sheds light on the socio- economic impact of king chilli cultivation and its potential to enhance the sustainability of rural livelihoods in Seiyhama village. The findings aim to provide valuable insights for policy makers and stakeholders in the agricultural sector to support and develop the local economy through targeted interventions in the king chilli supply chain.