FACTORS AFFECTING CLOTHING PURCHACE

Alime Aslı İlleez; Önder Yücel

doi:10.29121/granthaalayah.v11.i8.2023.5277

Authors

Alime Aslı İlleez Assistant Professor Dr., Emel Akın Vocational Training School, Ege University, İzmir, Turkey
Önder Yücel Professor Dr., Bayındır Vocational Training School, Ege University, İzmir, Turkey

DOI:

https://doi.org/10.29121/granthaalayah.v11.i8.2023.5277

Keywords:

Ready-to-wear, Cloth Choice, Brand Trust, Consumer Experience, Brand Consciousness, Brand Loyalty, Purchase Decision Involvement

Abstract [English]

This study was conducted to determine the factors affecting consumers' choice during clothing purchace. Questionnaire method was used as the data collection technique in the research and data were obtained from 826 people living in Izmir province. The questionnaire consists of 8 sections. These are demographic information (age and gender), shopping frequency, the meaning of the brand, reasons for purchasing clothes, factors affecting clothing preference, the importance of the brand according to the product type, preferred places for shopping and finally the impressions created by the brand were tried to be determined. Evaluations and comments were made in the light of the data obtained.

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