TRACKS AND TRAILS OF ED-TECH FIRMS IN INDIA

Baba Gnanakumar; M K Baby

doi:10.29121/granthaalayah.v11.i3.2023.5109

Authors

Baba Gnanakumar P Professor, School of Management, Kristu Jayanti College, Bengaluru, India
M K Baby Professor, School of Management, Kristu Jayanti College, Bengaluru, India

DOI:

https://doi.org/10.29121/granthaalayah.v11.i3.2023.5109

Keywords:

Edtech, Sentiment Analysis, Text Mining

Abstract [English]

The Indian educational technology (Edtech) industry has been experiencing remarkable growth in recent years, driven by a range of factors, including increased demand, investor interest, and mergers and acquisitions. The COVID-19 pandemic has also played a significant role in accelerating the growth of the industry. With the closure of schools and universities during lockdowns, there was a surge in demand for online education solutions. In India, the growth rate of edtech firms decreased during the year 2022. An analysis of customer reviews from 2020 to 2022 are used in this article to determine why edtech firms succeed and fail.

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