A THEORETICAL APPROACH TO SOCIAL FACTORS INFLUENCING CONSUMER BEHAVIOR
DOI:
https://doi.org/10.29121/granthaalayah.v9.i11.2021.4390Keywords:
Consumer, Consumer Behavior, Social Factors, Decision, PurchaseAbstract [English]
This study was conducted in order to provide theoretical general information about the social factors affecting consumer behavior. The study includes theoretical approaches related to social classes, characteristics of social classes, social classes by income, consumption inequalities, effects of family on consumption, effects of culture and reference groups on consumption behaviors. It has been dec that consumption may vary not only dec families belonging to the same social class, but also between families belonging to different social classes. The main social factors affecting consumer behavior are family, roles and status. Social factors have a direct impact on the consumption and purchasing behavior of people. Consumer behavior is an action that affects not only individuals and societies, but also countries and national economies. Due to these characteristics, it is highly important to raise public awareness of the issue and conduct research on it.
Downloads
References
Arslan, K.. (2003). Factors Affecting Consumer Behavior in the Purchase of Cars. Journal of Istanbul Commercial University, 3(2), 83-103.
Cakir, M.., Cakir, F.. and the Master, G. (2010). Determination of Factors Affecting the Consumption Preferences of University Students. Journal of Organizational and Management Sciences, 2(2), 1309-8039.
Chetin, K.. (2016). The Behavior of Female Consumers in Buying Clothes and Brand Dependence. Journal of Ahi Evran University Institute of Social Sciences, 2(2), 22-40
It won't stop, Y. and Spring, r. (2011). A Study Aimed at Studying the Influence of Sociological Factors on the Purchasing Behavior of Consumers. Journal of Electronic Social Sciences, 37(10), 60-77.
It won't stop, Y., Spring, R. and the Wolves, m. (2011). A Study on the Effect of Personal Factors on Consumer Buying Behavior. Journal of Academic Approaches, 2 (1), 114-133.
K., A. A., and M. A. (2011). The Impact of Children and Their Families as Consumers on Their Purchasing Decisions. Journal of Selçuk University Faculty of Communication, 6(4), 126-137.
Montenegro, L. (2011). Children's Sundays, the Impact of Children on Family Decisions: The Case of Marmaris. Journal of Istanbul Aydın University, 10(3), 73-92.
Oiler, M.. and Ilarslan, N.. (2010). The Effect of Advertising and the Role of Gender Identity on Consumers ' Purchasing Behavior. Doğuş University Journal, 11 (1), 138-155. Retrieved from https://doi.org/10.31671/dogus.2019.183 DOI: https://doi.org/10.31671/dogus.2019.183
Suitably, M., Ozcifci, V. and Good-Natured, p. (2011). Factors Affecting the Online Shopping Behavior of Consumers. Journal of Organizational and Management Sciences, 3(2), 1309-8039.
Yücel, E.. (2018). The Effect of Gender Roles on Purchasing Decision Styles in White Goods Products. Dokuz Ey September University Journal of the Faculty of Economic and Administrative Sciences, 33(1), 319-352. Retrieved from https://doi.org/10.24988/deuiibf.2018331735 DOI: https://doi.org/10.24988/deuiibf.2018331735
Özsungur, F.. and Trust, p. (2017). Social Factors Affecting Consumer Behavior and Family. International Journal Of Eurasian Education And Culture, 3, 2602-4047
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Yakup Durmaz, Gamze Gündüz
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
