THE ROLE OF KNOWLEDGE MARKETING STRATEGIES AND RELIGIOUS PERSPECTIVE TOWARDS TAKĀFUL AWARENESS: A STUDY BASED ON SAMMANTHURAI DIVISION IN SRI LANKA
DOI:
https://doi.org/10.29121/granthaalayah.v9.i6.2021.3944Keywords:
Takāful, Awareness, Knowledge, Religious Perspective, Marketing StrategiesAbstract [English]
The purpose of this study is to find out the factors which enhance awareness level among general Muslim public in Sammanthurai Division. To achieve this objective, three hypotheses are taken to investigate the relationship between awareness other awareness factors such as knowledge, marketing strategies, and religious perspective. Hypothesis predicting a positive relationship between awareness level and awareness factors (Knowledge, religious perspective, and marketing strategies). correlation and regression analysis were used to measure the relationship between variables. In this study it is calculated that all three factors which Knowledge, religious perspective, and marketing strategies are crucial to enhance awareness level among general Muslim public. Furthermore, Quantitative method is used. Primary data was collected through series of questions in 200 sets of questionnaire that had been distributed among general Muslim public in . And 160 were adequately respondent and considered for analysis, this formed 80% response rate. The correlation, coefficient, and regression analysis were used as method of analysis.
Downloads
References
Aabdeen, K. Z. (2019). Takaful-The Islamic Way Of Insurance . Retrieved from Http://Www.Takaful
Ahmad Mokhtar, H. S., Abdul Aziz, I. & Md Hilal, N. (2017). Corporate demand for general takāful in Malaysia. ISRA International Journal of Islamic Finance 9(2), 164–184. Retrieved from https://dx.doi.org/10.1108/ijif-08-2017-0024 10.1108/ijif-08-2017-0024 DOI: https://doi.org/10.1108/IJIF-08-2017-0024
(2020). Difference Between Takāful And Conventional Insurance” Malaysia, Retrieved From Www. Takaful Malaysia News Bulletin .
(2019). Different Between Conventional And Islamic Insurance, Retrieved From Www. Sheihan Insurance Company .
(2009). Guiding Principles On Governance For Takaful (Islamic Insurance) Undertakings.
Hasan, K. M., Kayed, N. & Oseni, (2013). Introduction To Islamic Banking And Finance. England:
Iqbal, M. M., Khan, M. U., Ayaz, S. & Qazi, S. (2016). Customers’ Preferences And Awareness Towards Takaful Coverage In Pakistan. DOI: https://doi.org/10.2139/ssrn.2738612
Jaffer, S. (2019). Islamic Insurance: Trends, Opportunities And The Future For Takāful, Retrieved From Www .
Kasim, N., Nu Htay, S. N. & Salman, S. A. (2016). The Religious Perspective of Takaful as Ethical Insurance. Mediterranean Journal of Social Sciences 7(4), 96. Retrieved from https://dx.doi.org/10.5901/mjss.2016.v7n4p96 10.5901/mjss.2016.v7n4p96 DOI: https://doi.org/10.5901/mjss.2016.v7n4p96
Mansoor, K. A., Masduki, R. M. N. & Mohammad, M. (2015). A Study On Factors Influencing Muslim’s Consumers Preferences Towards Takaful Products In Malaysia. Management Studies And Economic Systems 170–186.
Mehdi, &. & Sadeghi, (2010). The Evolution Of Islamic Insurance - Takaful: A Literature Survey. Journal Of "Insurance Markets And Companies 1(2).
Norlida, A. M., Rosemaliza, A. R. & Ibrahim, Y. (2004). Awareness And Ownership Of Family Takaful Scheme Among Muslim Community In Malaysia. The Journal Of Mua’malath And Islamic Finance Research 1(1).
Qaiser, R. (2020). Islamic Insurance, Retrieved From Www .
Sadegh, M. (2010). The Evolution Of Islamic Insurance - Takaful: A Literature Survey. Journal Of "Insurance Markets And Companies 1(2).
Salleh, M. C. M. & &laksana, N. N. M. (2018). Awareness Of Flood Victims In The East-Coast Region Of Malaysia Towards The Takaful Flood Policy: A Cross Tabulation Analysis Based On Demographic Variables. Management & Accounting Review 45–58.
Salman, S. A. (2014). Contemporary Issues In Takaful (Islamic Insurance) 210.
Salman, S. A. & Htay, S. N. N. (2014). Insurance In The Light Of Religious Teaching And Ethics: A Case Study Of India. Journal Of Scientific Research 19(2), 299.
Salman, S. A., Rashid, H. M. A. & Hassan, R. (2017). Awareness And Knowledge Of Insurance And Takaful In India A Survey On Indian Insurance Policy Holders. (pp. 127-140) Man In India:
Soualhi, Y. & Shammari, A. R. (2015). Indicators Of Takaful Awareness Among Kuwaitis. Journal Of Islamic Banking And Finance 3(2), 75–89. DOI: https://doi.org/10.15640/jibf.v3n2a8
Srikuntanti, S. & Askar, M. (2013). Perception On Takāful Business: A Case Of Sekolah Menengah Kebangsaan. Lundu, IBFIM:
Takaful In Malaysia, A Survey Of Malaysian Consumers. International Journal Of Business And Social Science 9(1).
Ustaoglu, M. (2015). Understanding And Attitudes Towards Interest Free Insurance (Takaful) Services Evaluation By Education Level. Journal Of Asian And African Studies 50(4), 445–456. DOI: https://doi.org/10.1177/0021909614533095
Yusof, F., Ismail, . W. & Abdullah, (2011). Fundamentals Of Takaful. IBFIM
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Mohamed Haniffa Mohamed Nairoos, Seinulabdeen Nathira Jahan
This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.