INVESTIGATION OF THE QUALITY PROBLEMS NOTICED BY UNIVERSITY STUDENTS WHILE USING JEANS

Alime Aslı İlleez; Esra Yarar

doi:10.29121/ijoest.v7.i6.2023.555

Authors

Alime Aslı İlleez Emel Akın Vocational Training School, Ege University, Turkey https://orcid.org/0000-0001-9760-246X
Esra Yarar Emel Akın Vocational Training School, Ege University, Turkey

DOI:

https://doi.org/10.29121/ijoest.v7.i6.2023.555

Keywords:

Denim Jeans, Quality, Consumer Experience

Abstract

Denim jeans are one of the most popular products that can be worn in many occasions, from daily life to special events. In order not to lose its popularity, it must be able to meet the preferences of users. For this reason, manufacturers are constantly researching new colors, new models and new fabric constructions and trying to improve their processes. In this study, university students, who are almost one of the most intense users of denim trousers, were asked about their experiences in using denim trousers. They were questioned about their preferences when using denim jeans, the quality problems they encountered about the products. Answers of 400 participants who returned the surveys were analyzed.

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