International Journal of Research -GRANTHAALAYAH

AN AHP BASED EXPERT STUDY OF INTRINSIC PSYCHOLOGICAL DETERMINANTS OF APPAREL PURCHASES IN AN INDIAN METROPOLITAN CITY

2025-12-31T05:25:39+00:00

In today’s competitive market, understanding the drivers of consumer purchase decisions is critical for the retailers. This study uses an expert based Analytic Hierarchy Process (AHP) to prioritize six intrinsic psychological factors namely motivation, attitude, perception, learning, personality and self-esteem believed to influence apparel purchase decisions in Kolkata’s organized retail sector. Three domain experts selected on the basis of their experience provided pairwise comparisons. Group judgments were aggregated using the geometric mean method. Individual and aggregated values of maximum eigenvalue (λ max), consistency index (CI) and consistency ratio (CR) were computed. All CR values were below 0.10, indicating acceptable consistency of expert judgments. Final AHP results revealed motivation (44.72%) as the most influential factor, followed by attitude (24.30%), perception (14.42%), self-esteem (7.43%), learning (7.05%), and personality (3.45%). Results of the study suggest marketers to concentrate on motivational stimuli, attitudinal interventions, perceptual cues and communication strategies to influence customers for purchase. However, small expert panel, lack of direct consumer feedback and confinement to one city are limitations of the study. Future studies with more experts and consumer feedback across different cities can validate the findings. Multi-criteria decision approach for pair wise comparison and ranking of internal factors adds to the literature in the area of consumer psychology. The study provides practical recommendation to the marketers to shape consumer perception and their purchase behaviour.

ŚAṄKARADEVA AND SATTRIYA DANCE OF ASSAM A STUDY ON DIFFERENT DANCES OF AṄKῙYĀ NĀṬ

2025-12-31T05:25:40+00:00

Sattriya, a living dance tradition of the North-east India, Assam, is deeply embedded in the spiritual and cultural fabric of the region. The saint and reformer Srimanta Śaṅkaradeva erected the Sattriya dance as a medium for disseminating the teachings of Vaishnavism through performance arts. This paper explores the historical genesis and evolution of Sattriya, tracing its transformation from a ritualistic practice to a recognized classical dance form. It also examines the socio-religious context of the contributions of Śaṅkaradeva and Madhavdeva, the structure and role of sattras, and the stylistic features that define the dance. Drawing on archival sources and field studies this research underscores Sattriya’s enduring relevance and its contribution to India’s cultural heritage.

INDIAN ECONOMIC GROWTH TRAJECTORY AND ITS POTENTIAL IN THE FUTURE

2025-12-31T05:25:38+00:00

The Indian economy was stagnant during the time of independence. The country adopted a protective trade and import-substitution policy till the introduction of economic reforms. The growth rate was constrained to around 3.5 per cent per annum, but after economic liberalisation, it increased. The agricultural sector contributed the highest share to the country's GDP for around three decades after independence. However, since then, the service sector has become dominant as far as its contribution to GDP is concerned. Its GDP has a huge probability to surpass other big economies as it has enormous potential to maintain its growth rate. This paper analyses the trajectory of GDP growth, sectoral contribution and potentiality by using time series data from the RBI and the World Bank.

“ONE NATION HEALTHY NATION” A STUDY ON PROTECTING HEALTH CARE FINANCING OF POOR AND RURAL HOUSEHOLDS UNDER MISSION 'VIKSIT BHARAT @2047

2025-12-31T05:25:36+00:00

Health Care can be seen as an important aspect in the mission of Viksit Bharat. It is the responsibility of Government both at States and Centre to provide adequate health care facilities to the citizens of the nation. Growing rate of heath care services in last few years has raised the alarm even. Mission Viksit Bharat will certainly be accomplished with developed health care mechanism and facilities in the country. Central government of India has taken number of initiatives in the form of government sponsored health insurance schemes in last few years to protect the health care financing proposition of poor and rural households residing at different places in the country. This study is made to evaluate the contribution of Central Government of India towards protecting health care financing needs of poor and rural households in the country through government sponsored schemes. Data used in this research are generally collected from secondary sources i.e. Government Reports, Websites, Magazines, Journals and several other literatures available and accessible. There are different schemes issued for the general public as a protection shield against high health care expenditures such as ESI Scheme, CGH Scheme and Ayushman Bharat (includes both RSBY and PMJAY) by the central government. These schemes help the beneficiaries in availing medical treatment and other health care benefits from government and private hospitals without having the hardship of financing the same out of pocket. India is a country with more than 150 crores of population with a large number of poor and vulnerable families. Central Government are required to put in aggressive strategies towards revamping health care system prevailing in the country and to infuse more funds in health insurance schemes in years to come. This may certainly be helpful in reaching the goal of Viksit Bharat within the time frame providing all needed health care facilities to the citizens of our country.

A STUDY OF THE IMPACT OF SOCIAL MEDIA ON THE SOCIAL BEHAVIOR OF UNDERGRADUATE STUDENTS

2025-12-31T11:34:18+00:00

The present research aims to study the impact of social media on the social behavior of undergraduate students. In today's digital age, social media has become an integral part of students' lives, and its influence can be clearly seen in their social relationships, behavior, communication style, and emotional balance. 200 undergraduate students were selected as the sample for this study. A standardized questionnaire was used to measure social behavior. The data was analyzed using mean, standard deviation, and critical ratio. The results revealed that social media has both positive and negative effects on the social behavior of students, but students who use it excessively showed social isolation and a decrease in face-to-face communication.

A STUDY OF THE IMPACT OF PARENTING STYLES ON THE DECISION-MAKING ABILITIES OF HIGHER SECONDARY STUDENTS

2025-12-31T12:17:58+00:00

In the present era, parenting styles play a crucial role in the development of students' personality, behavior, and decision-making abilities. The decisions students make in their lives—such as educational, vocational, and social decisions—depend on their self-confidence, experiences, and family environment. Parents' disciplinary, permissive, or neglectful styles directly or indirectly influence students' thought processes and decision-making. The main objective of this study is to examine the impact of parenting styles on the decision-making abilities of higher secondary students. This study attempts to determine whether different parenting styles have a significant impact on students' decision-making abilities.

A STUDY ON ACHIEVEMENT MOTIVATION AND ADOLESCENT PROBLEMS AMONG ADOLESCENT STUDENTS

2025-12-31T12:38:53+00:00

This study analyzes the relationship between achievement motivation and adolescent problems among adolescent students. The main objective of the study is to examine the differences and relationships between the level of achievement motivation and adolescent problems (educational, family, social, and emotional problems). A sample of 200 adolescent students (equal number of boys and girls) was selected. The Achievement Motivation Scale and the Adolescent Problem Inventory were used. The collected data were analyzed using correlation, mean, critical ratio, etc. The results revealed a negative and significant relationship between achievement motivation and adolescent problems.

ATTITUDE OF HIGHER SECONDARY STUDENTS TOWARDS ALCOHOL AND DRUGS IN IMPHAL WEST DISTRICT, MANIPUR

2026-01-03T08:03:36+00:00

The study aims to investigate higher secondary students’ attitude towards alcohol and drugs in Imphal West District, Manipur. It also aims to find out the differences in attitude towards alcohol and drugs between male and female students and type of family. For this study, Descriptive survey method was employed. Through the Random Sampling technique, 243 higher secondary students (124 males and 119 females) were selected from four higher secondary schools in Imphal West District, Manipur. A standardized scale, i.e., “Scale of Attitude towards Drug and Alcohol”, constructed by Dr Poorva Jain and Dr Amit Deolia (2016), was administered to the participants. Percentage, mean, standard deviation, and independent samples t-test were used for analysing the data. The higher secondary students’ attitude towards alcohol and drugs was found positive, and there exists no significant difference in attitude towards alcohol and drugs between male and female higher secondary students in Imphal West District, Manipur and their type of family. Timely interventions and interactions of students by professionals and experts can help in the early detection and prevention from indulging in unwanted social activities including substance abuse.

LEVEL OF EMOTIONAL INTELLIGENCE AMONG SCHOOL ADOLESCENTS OF KAKCHING DISTRICT, MANIPUR

2026-01-03T08:21:57+00:00

This study investigates the level of emotional intelligence among school adolescents of Kakching District, Manipur. The sample of 200 students consisting of government and private schools were taken for the study. A Standardized “Emotional Intelligence scale” developed by Dr. Arun Kumar and Dr.Shruti Narain, for age group 12 years and above was used to evaluate the levels of Emotional Intelligence among school adolescents of Kakching District, Manipur. Results showed that the levels of emotional intelligence among school adolescents of Kakching District, Manipur were found to be average. Significant difference in the mean score of emotional intelligence among boys and girls was also found. The girls scored higher in the levels of emotional intelligence. Other findings also indicated that significant difference in the emotional intelligence among school adolescents of nuclear and joint family.

URBAN ECOSYSTEM SERVICES FOR CLIMATE CHANGE ADAPTATION IN DWARKA, DELHI: INSIGHTS FROM GLOBAL CASE STUDIES

2026-01-03T08:31:20+00:00

Rapid urbanisation and climate change are intensifying environmental risks in metropolitan regions, particularly in cities of the Global South. Indian cities such as Delhi are increasingly exposed to extreme heat, urban flooding, air pollution, and declining environmental quality, highlighting the urgent need for effective climate change adaptation strategies. Urban ecosystem services (UES), including regulating, provisioning, cultural, and supporting services, are increasingly recognised as a critical framework for ecosystem-based adaptation (Elmqvist et al., 2015; Kabisch et al., 2017). This study examines the role of urban ecosystem services in climate change adaptation within Dwarka Sub-City, Delhi, informed by insights from global case studies across Europe, North America, and Asia. International case studies demonstrate that regulating services such as microclimate cooling, air-quality regulation, and stormwater retention provide the strongest adaptation benefits, particularly in high-density urban environments (Larondelle & Lauf, 2016; Plieninger et al., 2022; Wang et al., 2016). Comparative analysis with global case studies underscores the importance of integrating UES into urban planning frameworks through sector-wise ecosystem service budgeting, urban tree-canopy targets, rooftop greening incentives, and coordinated blue-green infrastructure development (Zari et al., 2020; Brandt et al., 2016). The study contributes to urban climate governance literature by demonstrating how UES can function as an operational planning framework for climate adaptation in Indian metropolitan contexts. By contextualising global best practices within local socio-ecological and institutional conditions, the research offers transferable insights for rapidly urbanising cities facing similar climate challenges. Embedding UES-based strategies into statutory planning and participatory governance mechanisms is essential for strengthening long-term urban resilience in climate-stressed Indian cities.

ANATOMICAL PARTICULARITIES OF THE MAMMARY GLAND OF THE FEMALE GRASSCUTTER (THRYONOMYS SWINDERIANUS, TEMMINCK, 1782)

2026-01-05T12:17:43+00:00

The objective of this study was to characterize the mammary apparatus of the female grasscutter (also known as the aulacode), Thryonomys swinderianus (Temminck, 1782), through a topographical description of the mammary anatomy of five adult, farm-raised females with an average live weight of 3.5 kg. Examination of the mammary gland revealed anatomical features that are broadly comparable to those observed in other rodent species and even in lagomorphs; however, several specific features were observed in this species. The mammary chain consists of three pairs of mammae distributed along the pectoral, thoracic, and abdominal regions. The mammary papillae are relatively short but noticeably broader than those of commonly described domestic rodents. Subcutaneously, the three mammary glands on each side are fused into a thick band of mammary parenchyma extending longitudinally from the pectoral to the inguinal region. This structural configuration represents a distinctive characteristic of the species when compared with domestic rodents and lagomorphs that exhibit similar litter sizes. The biomorphometric features described here are likely to influence maternal behaviour in captive female grasscutters and should support improved anatomophysiological management of reproduction in this characteristically African rodent.

BRIDGING THE DIGITAL DIVIDE IN CURRICULUM DELIVERY: ASSESSMENT OF THE IMPACT OF TECHNOLOGY AVAILABILITY AND ACCESSIBILITY ON TEACHING AND LEARNING

2026-01-06T08:20:18+00:00

The study assessed the influence of educational technology on teaching and learning in basic schools in the Oti Region, with focus on availability, accessibility, and implementation challenges. Guided by the Technology Acceptance Model and Digital Divide theories, the study employed a concurrent mixed-methods approach. Data were collected from 231 respondents using structured questionnaires and semi-structured interviews. The respondents included 50 teachers, 25 head teachers, 150 students, 5 district education officers, and one regional official. The findings revealed a significant lack of ICT resources, especially in rural schools. Although some urban basic schools had a limited number of computers, they lacked internet access and adequate teacher training, which hindered effective integration of technology into teaching. It concluded that despite these challenges, both teachers and students recognized the potential of ICT to enhance engagement and improve learning outcomes and improvement on availability, accessibility and usage would improve curriculum delivery in the Oti Region. The study therefore recommends increased investment in ICT infrastructure, the training of ICT professionals for basic schools, and policy reforms by the Ghana Education Service to promote digital learning in the Oti Region.

THE COMPREHENSIVE THEORY OF RELATIVITY AND THE EFFECT OF FORCE

2026-01-08T07:15:53+00:00

As is well known, real motion has two characteristics: uniform speed and variable speed. The changes in speed and curvature of spatial position are related to the effects of force. Therefore, this article studies the relativistic expression of speed changes, investigates the effects of force on variable speed, deformation, and position, So established the theory of comprehensive relativity and the theory of force effect, Thus solving the computational difficulty of curvature tensor.

METHODOLOGY FOR THERAPEUTIC PHYSICAL ACTIVITY TO IMPROVE HEALTH CONDITIONS IN WOMEN IN THE CLIMACTERIC

2026-01-10T07:00:20+00:00

Introduction: a research was carried out related to a methodology of physical activity and Therapeutics to modify the health conditions of women in the climacteric, with the intention to reduce morbidity and mortality due to conditions that are triggered in this stage and improve their quality of life. Therefore, a methodology was developed for the therapeutic physical activity of women in the climacteric, which facilitated the reduction of diseases and I will improve their health conditions and quality of life.
Objective: Apply a methodology of therapeutic physical activity to improve the health conditions of women in the climacteric, in the Melissa textile workshop of the Municipality of Colombia, Las Tunas in the period from January 2024 to July 2025.
Method: An intervention study was carried out with a universe of 65 women and a sample of 25 women in the climacteric was selected, following inclusion and exclusion criteria. The participants were applied a therapeutic physical activity methodology of mild and moderate aerobic physical exercises of low and medium intensity, with a systematicity of 3 times a week in their workplace and a duration of 45 minutes, in addition to individualized exercises for home practices with a duration of 30 minutes. The effects on the improvement of their health conditions were evaluated through questionnaires and in comprehensive care medical consultations.
Results: Women between 45 and 49 years of age predominated, who showed a significant improvement in their health conditions, with a significant reduction in climacteric symptoms, including hot flashes, night sweats, irritability, insomnia and anxiety, in addition to body weight taking into account body mass index, blood pressure and symptoms related to the osteomyoarticular system. An increase in comprehensive health well-being was observed.
Conclusions:
The application of the therapeutic physical activity methodology systematically in their work environment and in their home of women in the climacteric allowed a positive impact on biopsychosocial well-being, helping to transform the unfavorable health conditions associated with the climacteric, changes were achieved in the general health status, improving quality of life, with the prevention and compensation of chronic non-communicable diseases and other conditions related to mental health

DEFORMING ORAL HABITS IN SCHOOLCHILDREN AGED 5-12 YEARS FROM THE COLOMBIA MUNICIPALITY, 2020-2022

2026-01-09T06:36:17+00:00

A descriptive cross-sectional study was conducted to characterize deforming oral habits in schoolchildren aged 5-12 years of age at the "Cepero Bonilla" Primary School in the municipality of Colombia, in the period from September 2020 to January 2022. The universe was made up of 62 schoolchildren enrolled in this school and the sample by 42 schoolchildren who presented some of these habits. The variables in studies were: Age groups, Sex, Deforming oral habits, frequent clinical characteristics and Classification according to frequency and intensity, which were related and statistically analyzed. Information was obtained from data provided from individual medical history and oral examination.e located checked and represented in absolute numbers and percent.

MODELING THE IMPACT OF WORKPLACE SPIRITUALITY AND EMOTIONAL INTELLIGENCE ON EMPLOYEE PERFORMANCE IN HEALTHCARE: A MULTI-GROUP SEM APPROACH

2026-01-09T07:14:42+00:00

The research paper is based on the data gathered among healthcare professionals in India to examine the connections between Workplace Spirituality (WS), Emotional Intelligence (EI), Organizational Citizenship Behavior (OCB), and Employee Performance (EP). Since distribution of the results collected on physicians and nurses is not normal and the conceptual model is complicated, Partial Least Squares Structural Equation Modeling (PLS-SEM) was used with SmartPLS 4 to approximate the structural paths. According to findings of structural model, WS has a positive impact on EP both directly and indirectly through OCB with stronger impact among physicians. Moreover, higher levels of WS are also linked to greater physician tendencies to produce OCB, and this effect is also influenced by the high levels of EI. Fornell-Larcker criterion was used to examine the discriminant validity of the constructs under each analytical group; the test resulted in the fact that the variables are unique to the other variables in the model.” The hypothesis that physicians are more likely to react favorably to WS and EI regarding their behavioral and performance outcomes is confirmed by Multigroup analysis (MGA) results. The results highlight the central importance of the psychological characteristics in improving organizational performance and promote the use of individualized approaches towards the management of healthcare human resources. This study provides hints of the future development of the strategy of advancing the development of the healthcare organization by refining behavioral theory and giving practical insights into the mechanisms that work in the clinical environment.

POLITICAL ELITES REBELLION AND ITS IMPACT ON SOUTH SUDAN

2026-01-10T05:55:25+00:00

Since it’s gained her independence in 2011, South Sudan has been plagued by political instability, largely driven by the actions and rebellions of its political elites. This research investigates the underlying motivations behind these elite-led uprisings and their wide-reaching impact on the country's socio-political landscape. The study identifies key drivers such as power struggles, ethnic divisions, corruption, and the competition for control over natural resources, particularly hydrocarbons. These conflicts, often fueled by personal and ethnic grievances, have perpetuated cycles of violence, destabilizing governance and hindering development efforts. The effects of these rebellions have been devastating for the civilian population. The research highlights the severe humanitarian crisis marked by mass displacement, economic hardship, the destruction of infrastructure, and widespread human rights abuses. The study also underscores the psychological trauma and social disintegration caused by ongoing conflicts. Additionally, it sheds light on how these rebellions have disrupted essential services such as healthcare and education, exacerbating poverty and inequality.
Through a combination of qualitative and quantitative methodologies, the research provides a nuanced analysis of the visible and invisible impacts of elite rebellions. It concludes that achieving sustainable peace and political stability in South Sudan requires addressing the root causes of conflict. Proposed solutions include inclusive dialogue among political elites, governance reforms to combat corruption and enhance transparency, and reconciliation initiatives to heal historical grievances. The study further emphasizes the importance of international support and the implementation of power-sharing agreements as pathways toward conflicts resolutions. This research contributes to the broader academic discourse on political instability and elite behavior in post-colonial states, offering insights that could inform policy interventions and peace building efforts in South Sudan and other similar contexts.

FINANCIAL LITERACY IN THE DIGITAL ERA: THE ROLE OF TECHNOLOGY AND INNOVATION IN TRANSFORMING INVESTMENT DECISIONS

2026-01-12T09:08:08+00:00

This study examines the significance of technology and innovation in enhancing financial literacy (FL) in the digital era and transforming investment decisions (ID) among Private Higher Educational teachers in Bengaluru Urban. Primary data was collected through self- administered questionnaire from 128 respondents and tested using SPSS Version 26. The reliability of the data was measured using “Cronbach’s alpha”, descriptive statistics to estimate mean and SD for the demographic data and Regression Analysis to validate the association among variables. The study’s finding reveals the significant role of Technology and Innovation in improving FL, thereby exerting a direct effect on individual's ID. The study highlights the need for educational institutions to conduct practical- oriented sessions for teachers on the integration of technology and innovation in the area of FL. The adoption of financial tools and applications is essential as teacher serves as a learner and also a facilitator in enhancing the next generation to be more rational and sustainable in their financial choices. The government should initiate subsidized access to e-learning platforms, digital tools and financial planning software for teachers to support continuous learning.

COMPREHENSIVE PHYTOCHEMICAL MAPPING OF INDIAN FLORA: LC–MS/MS-BASED IDENTIFICATION OF BIOACTIVE METABOLITES

2026-01-13T12:53:27+00:00

Indian medicinal plants constitute a rich source of structurally diverse bioactive metabolites with significant therapeutic relevance. Advances in analytical technologies, particularly liquid chromatography–tandem mass spectrometry (LC–MS/MS), have greatly enhanced the identification and characterization of complex phytochemical profiles. This review critically summarizes published literature on LC–MS/MS-based phytochemical investigations of Indian medicinal plants, focusing on the identification of major classes of secondary metabolites, including flavonoids, alkaloids, phenolic acids, terpenoids, glycosides, and saponins. Evidence from multiple studies demonstrates that LC–MS/MS enables high-resolution metabolite annotation and provides molecular-level insights that support traditional medicinal applications. The review highlights the role of metabolomics-driven approaches in linking ethnopharmacological knowledge with chemical evidence and discusses their significance in drug discovery, quality control, and standardization of herbal formulations.

FROM ETHNOPHARMACOLOGICAL KNOWLEDGE TO EXPERIMENTAL VALIDATION: THERAPEUTIC PROFILING OF INDIAN MEDICINAL PLANTS

2026-01-13T12:47:35+00:00

Ethnopharmacological studies play a vital role in documenting traditional medicinal knowledge and identifying plant-based therapeutic resources. The present study aimed to document selected medicinal plants traditionally used by indigenous communities in India and to evaluate their therapeutic applications. Ethnopharmacological data were collected through field surveys and interactions with knowledgeable local informants. A total of five medicinal plant species belonging to five different botanical families were documented. Leaves were the most frequently used plant part, followed by roots, rhizomes, and stems. The recorded plants were traditionally employed for the treatment of skin disorders, respiratory ailments, stress-related conditions, wound healing, and immune enhancement. A comparison of traditional claims with existing scientific literature revealed a strong correlation between ethnomedicinal uses and reported pharmacological activities. The findings highlight the importance of ethnopharmacological documentation in preserving indigenous knowledge, promoting sustainable utilization of medicinal plants, and providing a scientific basis for future phytochemical and pharmacological investigations.