SEWANTHY; KENNEDY, F. B. MOBILE PHONE BRAND EQUITY AND PURCHASE INTENTION: THE MEDIATING EFFECT OF BRAND PREFERENCE. International Journal of Research -GRANTHAALAYAH, [S. l.], v. 8, n. 11, p. 95–99, 2020. DOI: 10.29121/granthaalayah.v8.i11.2020.2272. Disponível em: https://www.granthaalayahpublication.org/journals/granthaalayah/article/view/IJRG20_B11_3873. Acesso em: 29 mar. 2024.