Balathandayutham, P., & Sritharan, R. (2020). FACTORS INFLUENCING OF PURCHASE BEHAVIOR: A STUDY CONDUCTED AMONG THE PURCHASERS OF FLAT IN CHIDAMBARAM. International Journal of Research -GRANTHAALAYAH, 8(7), 330–334. https://doi.org/10.29121/granthaalayah.v8.i7.2020.726