Balathandayutham, P. and Sritharan, R. 2020. FACTORS INFLUENCING OF PURCHASE BEHAVIOR: A STUDY CONDUCTED AMONG THE PURCHASERS OF FLAT IN CHIDAMBARAM. International Journal of Research -GRANTHAALAYAH. 8, 7 (Aug. 2020), 330–334. DOI:https://doi.org/10.29121/granthaalayah.v8.i7.2020.726.