[1]
Sewanthy and Kennedy, F.B. 2020. MOBILE PHONE BRAND EQUITY AND PURCHASE INTENTION: THE MEDIATING EFFECT OF BRAND PREFERENCE. International Journal of Research -GRANTHAALAYAH. 8, 11 (Nov. 2020), 95–99. DOI:https://doi.org/10.29121/granthaalayah.v8.i11.2020.2272.