IMAGE INFLUENCE BASED ON HALLMARK EVENT
DOI:
https://doi.org/10.29121/granthaalayah.v8.i9.2020.1199Keywords:
Tampa, Gasparilla, Destination Image, TraveAbstract [English]
Despite Tampa's growing popularity as a travel destination and solid economy, Tampa's image as a vacation preference continues to evolve. This exploration examines the influence of Tampa’s Annual Gasparilla event on guest preference of a destination, contrasting first-time and revisit guests' discernments, as well as the individuals who explicitly came to see Gasparilla, or for different purposes. A directed questionnaire was utilized in gathering information from 158 respondents, enabling a pre and post examination of how visiting recurrence and reason for visit (Gasparilla or not) affected picture the perception of the destination. The outcomes demonstrated that perceptions could vacillate significantly after sequential visits, in spite of the fact that the Gasparilla occasion in itself didn't change guest perceptions. Different types of data sources were analyzed in their utilization in persuading the guest to travel to Tampa during this period, uncovering the significance of word of mouth, yet in addition recommending the significance of having a coordinated marketing and advertising program.
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