THE EFFECTIVENESS OF THE ‘INGAT PESAN IBU’ CAMPAIGN IN CHANGING LATE ADOLESCENT BEHAVIOR IN THE TOURISM AREAS OF BALI, BANDUNG, AND YOGYAKARTA

Amelia Dwinda Gusanti; Berlian Syarafina Larasati; Nathanael Khareza Putra Cahayaning Tyas; Grace Hanny Sianipar; Roro Retno Wulan

doi:10.29121/granthaalayah.v10.i3.2022.4503

Authors

Amelia Dwinda Gusanti Communication Science, Communication and Business Faculty, Telkom University, Indonesia https://orcid.org/0000-0003-2730-5640
Berlian Syarafina Larasati Communication Science, Communication and Business Faculty, Telkom University, Indonesia https://orcid.org/0000-0002-1950-4802
Nathanael Khareza Putra Cahayaning Tyas Communication Science, Communication and Business Faculty, Telkom University, Indonesia https://orcid.org/0000-0003-2888-2327
Grace Hanny Sianipar Telkom University, Communication and Business Faculty, Bandung, Indonesia https://orcid.org/0000-0003-4678-5352
Roro Retno Wulan Communication Science, Communication and Business Faculty, Telkom University, Indonesia

DOI:

https://doi.org/10.29121/granthaalayah.v10.i3.2022.4503

Keywords:

Ingat Pesan Ibu’ Campaign, Behavior Change, Late Adolescent, Tourism

Abstract [English]

The high number of Covid-19 cases in Indonesia has prompted the government to promote various efforts to suppress the spread of Covid-19 cases, one of which is ‘Ingat Pesan Ibu’ campaign. However, several tourism areas such as Bali, Bandung, and Yogyakarta are still favourite tourism destinations in the pandemic era. This research was conducted to determine if the ‘Ingat Pesan Ibu’ campaign effectively changes late-adolescents’ behavior and determine how far is the late adolescents receive ‘Ingat Pesan Ibu’ campaign in Bali, Bandung, and Yogyakarta. The method used is quantitative descriptive includes table of mean, standard deviation and being analyzed descriptively according to data’s tendency. Pearson Product Moment formula is used for validity test and Cronbach Alpha formula for reliability test. Kolmogorov-Smirnov formula is used for normality test before doing the T-test. In each region, the T-test shows Sig. (2-tailed) is greater than 0.1, which means ‘Ingat Pesan Ibu’ campaign effectively changed late-adolescent behavior. The campaign is effective on Knowledge (X₁), Attitudes (X₂), and Skills (X₃) variables with a mean above 3.5. The behavior (X₄) stage is not optimal because the mean result is still at number 3, supported by variable X_4.4 which shows answers about taking-off masks in public spaces.

Downloads

Download data is not yet available.

References

Afrianti, N., & Rahmiati, C. (2020). Faktor-Faktor yang Mempengaruhi Kepatuhan Masyarakat terhadap Protokol Kesehatan Covid-19. [Accessed on August 13, 2021] Retrieved from journal.stikeskendal.ac.id/index.php/PSKM/article/view/1045

Al Amin, Muhammad & Dwi Juniati. (2017). Klasifikasi Kelompok Umur Manusia Berdasarkan Analisis Dimensi Fraktal Box Counting dari Citra Wajah dengan Deteksi Tepi Canny. Retrieved from jurnalmahasiswa.unesa.ac.id/index.php/mathunesa/article/view/19398/17715. [Accessed on January 07, 2021] Retrieved from https://ejournal.unesa.ac.id/index.php/mathunesa/article/view/19398

Aprianita & Hidayat. (2020). Analisis Pesan Kampanye #dirumahaja di Tengah Pandemi Covid-19. Retrieved from jurnal.uinsu.ac.id/index.php/KOMUNIKOLOGI/article/view/7910. [Accessed on August 13, 2021] Retrieved from https://doi.org/10.30829/komunikologi.v4i2.7910 DOI: https://doi.org/10.30829/komunikologi.v4i2.7910

Badan Pusat Statistik. (2021). Perilaku Masyarakat Pada Masa PPKM Darurat, Hasil Survei Perilaku Masyarakat pada Masa Pandemi Covid-19, Periode 13-20 Juli 2021 [Set data]. [Accessed on August 13, 2021] Retrieved from www.bps.go.id/publication/2021/08/02/29234b08faa4910dee5279af/perilaku-masyarakat-pada-masa-ppkm-darurat--hasil-survei-perilaku-masyarakat--pada-masa-pandemi-covid-19--periode-13-20-juli-2021.html

Detik.com (2020). Pemerintah Kampanyekan 'Ingat Pesan Ibu' Hadapi Covid-19, Ini Alasannya. [Accessed on February 04, 2021] Retrieved from https://news.detik.com/berita/d-5196248/pemerintah-kampanyekan-ingat-pesan-ibu-hadapi-covid-19-ini-alasannya

Detik.com (2021). Alert ! 3 daris 4 Varian Corona 'Ganas' Sudah di Indonesia. [Accessed on August 12, 2021] Retrieved from https://health.detik.com/berita-detikhealth/d-5567273/alert-3-dari-4-varian-corona-ganas-sudah-ada-di-indonesia

Internetworldstats.com. (2021). Top 20 Countries With The Highest Number of Internet User. [Accessed on August 13, 2021] Retrieved from : www.internetworldstats.com/top20.html

Kompas.com (2020). 5 Daerah Tujuan Wisata Favorit Wisatawan Saat Pandemi, Bali Teratas. [Accessed on February 04, 2021] Retrieved from https://travel.kompas.com/read/2020/08/04/161000127/5-daerah-tujuan-wisata-favorit-wisatawan-saat-pandemi-bali-teratas?page=all

Kontan.co.id (2020). PHRI : Kerugian Industri Pariwisata Karena Pandemi Sudah Lebih Dari Rp 100 Triliun. [Accessed on August 12, 2021] Retrieved from industri.kontan.co.id/news/phri-kerugian-industri-pariwisata-karena-pandemi-sudah-lebih-dari-rp-100-triliun

Naryoso, A., Febriyani, A., & Kaloka, R. (2021). Digital Campaign to Reduce Covid-19 Pandemic Risk. Retrieved from https://journal.umy.ac.id/index.php/jkm/article/view/9811. [Accessed on August 13, 2021] Retrieved from https://doi.org/10.18196/jkm.131046 DOI: https://doi.org/10.18196/jkm.131046

Normawati, et al. (2018). Pengaruh Kampanye "Let's Disconnect To Connect" Terhadap Sikap Anti Phubbing (Survei pada Followers Official Account Line Starbucks Indonesia). [Accessed on January 07, 2021] Retrieved from researchgate.net/publication/329536120_INFLUENCE_OF_THE_CAMPAIGN_LET'S_DISCONNECT_TO_CONNECT_ON_ANTI-PHUBBING_ATTITUDE_SURVEY_IN_LINE_STARBUCKS_INDONESIA_OFFICIAL_ACCOUNT_FOLLOWERS

Rochimah. (2009). Evaluasi Pelaksanaan Kampanye Sosial Perilaku Hidup Bersih dan Sehat untuk Menurunkan Angka Diare di Kabupaten Kulonprogo. Retrieved from https://media.neliti.com/media/publications/101082-ID-evaluasi-pelaksanaan-kampanye-sosial-per .pdf. [Accessed on January 28, 2021] Retrieved from https://ojs.uajy.ac.id/index.php/jik/article/view/207

Satuan Tugas Penanganan Covid-19 Bidang Perubahan Perilaku. (2020). Strategi dan Konsep Dasar Perubahan Perilaku. [Accessed on February 14, 2021] Retrieved from bersamahadapikorona.kemdikbud.go.id/wp-content/uploads/2020/09/Konsep-Dasar-Perubahan-Perilaku-30-Agustus-2020-v6-1.pdf

State Adolescent Health Resource Center. (2013). Understanding Adolescent Seeing Through A Development Lens. [Accessed on January 07, 2021] Retrieved from amchp.org/programsandtopics/AdolescentHealth/projects/Documents/SAHRC%20AYADevelopment%20LateAdolescentYoungAdulthood.pdf

Sugiyono. (2018). Metode Penelitian Kuantitatif. Bandung : Alfabeta.

Suprapto. (2009). Pengantar Teori dan Managemen Komunikasi. [Accessed on February 04, 2021] Retrieved from https://books.google.co.id/books?hl=en&lr=&id=xtHs4pLWdqAC&oi=fnd&pg=PA1&dq=teori+kampanye&ots=JhPYCGYKfa&sig=Z1VGEGJv4a8V_pUqnFajxf2HqAs&redir_esc=y#v=onepage&q=kampanye&f=false

Venus, Antar. (2019). Managemen Kampanye : Panduan Teoritis dan Praktis dalam Mengefektifkan Kampanye Komunikasi Publik. Bandung : Simbiosa Rekatama Media.

World Health Organization. (2020). Coronavirus disease (COVID-19) Question and Answers. [Accessed on January 07, 2021] Retrieved from who.int/emergencies/diseases/novel-coronavirus-2019/question-and-answers-hub/q-adetail/coronavirus-disease-covid-19

Yuliarti, M. S. (2021). Optimalisasi Kegiatan Online dan Offline dalam Kampanye Pencegahan COVID-19. Retrieved from ojs.unpkediri.ac.id/index.php/PPM/article/view/14912/2106 [Accessed on August 13, 2021] Retrieved from https://doi.org/10.29407/ja.v5i1.14912 DOI: https://doi.org/10.29407/ja.v5i1.14912