Alex K, Malar MMS. A STUDY ON ADVERTISING STRATEGY OF FAST MOVING CONSUMER GOODS (FMCG) SECTOR IN INDIA - WITH SPECIAL REFERENCE TO TRICHY DISTRICT. Int. J. Res. Granthaalayah [Internet]. 2017 Jul. 31 [cited 2024 Apr. 27];5(7):631-8. Available from: https://www.granthaalayahpublication.org/journals/granthaalayah/article/view/IJRG17_A08_572