Balathandayutham, P., and K . Anandanatarajan. “INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER ENGAGEMENT TOWARDS DURABLE PRODUCTS”. International Journal of Research -GRANTHAALAYAH 8, no. 7 (August 5, 2020): 335–339. Accessed April 28, 2024. https://www.granthaalayahpublication.org/journals/granthaalayah/article/view/IJRG20_B07_3593.