Alex, K., and M. Mary Suthanthira Malar. “A STUDY ON ADVERTISING STRATEGY OF FAST MOVING CONSUMER GOODS (FMCG) SECTOR IN INDIA - WITH SPECIAL REFERENCE TO TRICHY DISTRICT”. International Journal of Research -GRANTHAALAYAH 5, no. 7 (July 31, 2017): 631–638. Accessed April 27, 2024. https://www.granthaalayahpublication.org/journals/granthaalayah/article/view/IJRG17_A08_572.