V.A., Subramaniam, and Velnampy T. “RATIONALITY: A CENTRAL POINT BETWEEN TRADITIONAL FINANCE AND BEHAVIOURAL FINANCE”. International Journal of Research -GRANTHAALAYAH 5, no. 6 (June 30, 2017): 389–405. Accessed May 4, 2024. https://www.granthaalayahpublication.org/journals/granthaalayah/article/view/IJRG17_A06_372.