Gulati, Shruti. “IMPACT OF PEER PRESSURE ON BUYING BEHAVIOUR”. International Journal of Research -GRANTHAALAYAH 5, no. 6 (June 30, 2017): 280–291. Accessed May 8, 2024. https://www.granthaalayahpublication.org/journals/granthaalayah/article/view/IJRG17_A06_379.