Hamil, A., and Muniswari M. “A STUDY ON BRAND PREFERNCE OF CONSUMERS IN PURCHASING HAIR DYE IN TIRUNELVELI CITY”. International Journal of Research -GRANTHAALAYAH 4, no. 3SE (March 31, 2016): 57–62. Accessed September 11, 2025. https://www.granthaalayahpublication.org/journals/granthaalayah/article/view/IJRG16_SE03_09.