Kumar, Harit, Neha Mathur, and Sangeeta Jauhari. “CONSUMER’S PERCEPTION TOWARDS NEUROMARKETING IN INDIA WITH SPECIAL REFERENCE TO KANO MODEL”. International Journal of Research -GRANTHAALAYAH 5, no. 4 (April 30, 2017): 135–142. Accessed October 10, 2025. https://www.granthaalayahpublication.org/journals/granthaalayah/article/view/IJRG17_A04_234.