Regi, B., and E. Franco. “MEASURING CUSTOMERS’ ATTITUDE TOWARDS INNOVATIVE BANKING SERVICES OF PUBLIC AND PRIVATE SECTOR IN TIRUNELVELI DISTRICT”. International Journal of Research -GRANTHAALAYAH, vol. 4, no. 5SE, May 2016, pp. 58-66, doi:10.29121/granthaalayah.v4.i5SE.2016.2725.