Jain, Saloni, and VandanaTandon Khanna. 2015. “ASSESSING AND COMPARING THE INTERNAL AND EXTERNAL FACTORS AFFECTING OFFLINE IMPULSIVE CONSUMER BUYING BEHAVIOR IN INDIA”. International Journal of Research -GRANTHAALAYAH 3 (6):33-44. https://doi.org/10.29121/granthaalayah.v3.i6.2015.2999.