Bihani, Pankaj, and Amalesh Bhowal. 2016. “CUSTOMER COST - SECOND IMPORTANT FACTOR FOR IMAGE GAP ANALYSIS OF LIFE INSURANCE SERVICES - BASED ON THE DATA COLLECTION FROM GUWAHATI”. International Journal of Research -GRANTHAALAYAH 4 (3):124-30. https://doi.org/10.29121/granthaalayah.v4.i3.2016.2794.