NEUPANE, R. ANALYSIS OF THE IMPACT OF PUBLIC RELATIONS STRATEGIES ON CUSTOMER-BASED BRAND EQUITY: A STUDY OF NIKE CUSTOMERS IN THE UK. International Journal of Research -GRANTHAALAYAH, [S. l.], v. 10, n. 4, p. 125–160, 2022. DOI: 10.29121/granthaalayah.v10.i4.2022.4562. Disponível em: https://www.granthaalayahpublication.org/journals/granthaalayah/article/view/4562. Acesso em: 27 apr. 2024.