DATTA, V. A CONCEPTUAL STUDY ON EXPERIENTIAL MARKETING: IMPORTANCE, STRATEGIC ISSUES AND ITS IMPACT. International Journal of Research -GRANTHAALAYAH, [S. l.], v. 5, n. 7, p. 26–30, 2017. DOI: 10.29121/granthaalayah.v5.i7.2017.2105. Disponível em: https://www.granthaalayahpublication.org/journals/granthaalayah/article/view/IJRG17_A06_417. Acesso em: 8 may. 2024.