KER-CHANG CHANG, H.; LIN, H.; PATANKAR, N. EFFECTIVE CRM ENHANCEMENT STRATEGIES FOR INDIAN RETAIL MARKET. International Journal of Research -GRANTHAALAYAH, [S. l.], v. 5, n. 4, p. 12–23, 2017. DOI: 10.29121/granthaalayah.v5.i4.2017.1790. Disponível em: https://www.granthaalayahpublication.org/journals/granthaalayah/article/view/IJRG17_A04_199. Acesso em: 2 may. 2024.