HUZAIF, A.; SUPRIYA P. EXPLORING NEUROMARKETING TECHNIQUES: A QUANTITATIVE ANALYSIS OF EYE-TRACKING AND EMOTIONAL ADVERTISING ON FMCG SELF-CARE PRODUCT SELECTION IN BENGALURU. International Journal of Research -GRANTHAALAYAH, [S. l.], v. 13, n. 10, p. 23–34, 2025. DOI: 10.29121/granthaalayah.v13.i10.2025.6397. Disponível em: https://granthaalayahpublication.org/journals/granthaalayah/article/view/6397. Acesso em: 6 nov. 2025.