SATHEESHKUMAR R; SACHANA C; PALLAVI. S. “FROM BRICKS TO CLICKS”: RETAIL TECHNOLOGY TRENDS TOWARDS CUSTOMER VALUE CREATION IN ORGANISED CHAINS WITH REFERENCE TO BANGALORE. International Journal of Research -GRANTHAALAYAH, [S. l.], v. 13, n. 9, p. 103–115, 2025. DOI: 10.29121/granthaalayah.v13.i9.2025.6378. Disponível em: https://www.granthaalayahpublication.org/journals/granthaalayah/article/view/6378. Acesso em: 17 oct. 2025.