RANGASAMY, S.; C., S.; P, K.; R, G. IMPACT OF HUMOUR ELEMENT OF ADVERTISEMENT IN CONSUMER PURCHASING DECISION. International Journal of Research -GRANTHAALAYAH, [S. l.], v. 13, n. 8, p. 10–24, 2025. DOI: 10.29121/granthaalayah.v13.i8.2025.6306. Disponível em: https://www.granthaalayahpublication.org/journals/granthaalayah/article/view/6306. Acesso em: 11 sep. 2025.