Bihani, P., & Bhowal, A. (2016). CUSTOMER COST - SECOND IMPORTANT FACTOR FOR IMAGE GAP ANALYSIS OF LIFE INSURANCE SERVICES - BASED ON THE DATA COLLECTION FROM GUWAHATI. International Journal of Research -GRANTHAALAYAH, 4(3), 124–130. https://doi.org/10.29121/granthaalayah.v4.i3.2016.2794