A STUDY ON CUSTOMER AWARENESS LEVEL AND SATISFACTION OF HEALTH INSURANCE POLICIES IN CHENNAI CITY
Keywords:Health Insurance, Customer Awareness Level, Satisfaction
The study proposed to examine product awareness of health insurance products on their satisfaction among the customers in Chennai city. The study employed primary and secondary data. The primary data is collected from the customers of health insurance policyholders in Chennai city. The responses are gathered from the policyholders through the well-designed questionnaire copy. The purpose of the secondary data is to familiarize the research area. The secondary information is collected from the research articles, magazines, Insurance Regulatory Development Authority, and daily newspapers. The study used a convenience sampling method. Overall, 300 questionnaires are distributed, out of which the customers return 283 filled responses. The filled answers are checked and finalized the entire 283 samples for the final study. Therefore, the total sample size of the study is 283. The study used frequency distribution, one-sample t-test, and General Linear Model of Multivariate Tests. The study confirmed that the customers are well aware of the health insurance companies and their products. The study also creates a significant relationship between awareness about health insurance products and the level of satisfaction
Aggarwal, A., Kapoor, N., & Gupta, A. (2013). Health 9Insurance: Innovation and Challenges Ahead. Global Journal of Management & Business Studies, 3(5), 475–480.
Choudhary, M. L., Goswami, K. I., Khambhati, S. B., Shah, V. R., Makwana, N. R., & Yadav, S. B. (2013). Awareness of Health Insurance: Its Related Issues in Rural Areas of Jamnagar District. National Journal of Community Medicine Volume, 4(2), 267–271. Retrieved from www.njcmindia.org
Deepa, S., Geeta, T., & Subramanian, S. M. (2018). A Study on Health Insurance Premium, Commission & its Growth of Select Companies in India Impact of GST on MSMEs View project Study on the financial leverage ratio of the selected industries in selected companies View project. Universal Review, 7(11), 109–121.
Garg, A. (2005). Satisfaction & Problems of Health Insurance Policyholders in India. International Journal of Banking, Risk, and Insurance, 1(2).
Gurunathan, K. B. (2010). Level of Awareness on Indian Health Insurance Sector - ProQuest. Synergy, 8(2), 80–93. Retrieved from http://search.proquest.com.gate2.library.lse.ac.uk/docview/820159376
Kala, S. & Jain, P. (2015). A study on "Awareness Level of Health Insurance among people with special reference to Rajasthan." International Journal of Business Quantitative Economics and Applied Management Research, 1(12), 21–31.
Kansra, P. (2015). Socio-economic Determinants of Awareness of Health Insurance Among Women: An Empirical Analysis. IUP Journal of Knowledge Management, 13(1), 71–83.
Maumita Ghosh, M. G. (2013). Awareness & Willingness to Pay for Health Insurance: A Study of Darjeeling District. IOSR Journal of Humanities and Social Science, 12(1), 41–47. https://doi.org/10.9790/0837-1214147 DOI: https://doi.org/10.9790/0837-1214147
Nema, J., & Jatav, S. (2017). Determinants of Customer Retention in Health Insurance Sector. International Journal of Research & Innovation in Social Science (IJRISS), 1(2), 6–10. Retrieved from http://www.ijriss.org/DigitalLibrary/Vol.1&Issue2/06-10.pdf
Shet, N., Qadiri, G. J., Saldanha, S., Kanalli, G., & Sharma, P. (2019). Awareness and attitude regarding health insurance among insured and non-insured: a cross-sectional study. International Journal of Community Medicine & Public Health, 6(9), 4071. https://doi.org/10.18203/2394-6040.ijcmph20194019 DOI: https://doi.org/10.18203/2394-6040.ijcmph20194019
Tiwari, S., & Gupta, S. (2014). Comparative Analysis of Health System1. Global Journal of Finance and Management, 6(8), 797–800
How to Cite
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.