GREEN MARKETING –GO GREEN FOR THESUSTAINABLE DEVELOPMENT OF THE PUBLIC

Kavitha

doi:10.29121/granthaalayah.v4.i7(SE).2016.2626

GREEN MARKETING –GO GREEN FOR THESUSTAINABLE DEVELOPMENT OF THE PUBLIC

Authors

J.Kavitha M.Phil. Research scholar,Department of Management Studies, ManonmaniamSundaranar University, Tirunelveli, INDIA

DOI:

https://doi.org/10.29121/granthaalayah.v4.i7(SE).2016.2626

Keywords:

Green Marketing, Eco-Friendly& Eco- Labeling

Abstract [English]

Environment plays an important role in our lives. The Humans are only responsible for the environment. The initiatives should be taken from every individual then the day is not so far when global warming could be controlled. In the phrase “GREEN MARKETING” green signifies eco-friendly innovation. The objective of this study is to examine the growth of green marketing sector & its future. The concept of green marketing is originated primarily in the developed markets and rapidly gaining scope in developing countries as well.

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References

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Published

2016-07-31

How to Cite

Kavitha. (2016). GREEN MARKETING –GO GREEN FOR THESUSTAINABLE DEVELOPMENT OF THE PUBLIC. International Journal of Research -GRANTHAALAYAH, 4(7(SE), 40–43. https://doi.org/10.29121/granthaalayah.v4.i7(SE).2016.2626

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Issue

Vol. 4 No. 7(SE) (2016): Volume 4 Issue 7 (Special Edition)- July, 2016

Section

Articles

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