• Dr. Kumkum Shrivastva Research scholar MLB girls PG College Indore
  • Abhilasha Jaiswal Research scholar MLB girls PG College Indore



Colour, Light Strikes, Reflects

Abstract [English]

Colour is a perception of light by human brain. In simple words when a ray of light strikes an object, the object absorbs a colour and reflects remaining colours. Human brain identifies the missing colour and perceives the colour of the object as that of the missing colour. This phenomenon is widely known as perception of colour.
"Colour is life, for a world without colour seems dead. As a flame produces light, light produces colour. As intonation lends colour to the spoken word, colour lends spiritually realized sound to form." - Johannes Itten.1


Download data is not yet available.


The Art of Colour: The Subjective Experience and Objective Rationale of Colour by Johannes Itten

Colour for Science, Art and Technology edited by K. Nassau

The Theory and Practice of Colour, by Bonnie E Snow, Hugo B. Froehlich, 1920

Colour Theory for Designers, Part 1: The Meaning of Colour by Cameron Chapman

Tyler, Anne. Design Issues: Shaping Belief: The Role of Audience in Visual Communication. The MIT Press, 1992. Print. DOI:

Cramsie, Patrick. The Story of Graphic Design: From the Invention of Writing to the Birth of Digital Design. Abrams, 2010. Print.

Margolin, Victor. “Design, the Future and the Human Spirit”. Design Issues 23:3 (2007): 4-15. Web. 22 April 2011.

“Method and Types of Graphic Design”. Elegant Templates. 16 Oct. 2008. Web. 23 April 2011. <>.

The Graphic Arts: By Philip Gilbert Hamerton ©1895




How to Cite

Shrivastva, K., & Jaiswal, A. (2014). USAGE (IMPORTANCE) OF COLOUR IN GRAPHIC DESIGN. International Journal of Research -GRANTHAALAYAH, 2(3SE), 1–3.